Amuneal New Hardware

Image by Madeline Tolle

Amuneal New Hardware

Images by Ty Cole

LAGO Product Family

LAGO is a consumer electronics start-up that makes products to help users enjoy digitally native artwork in their homes. The Flagship 33” V1 Display was released in July 2022; V2 is awaiting funding for product development kick-off with overseas manufacturing partners.

“But In Practice,” explores combining the benefits of mass and local production scales by distributing standardized, objectively designed parts to local makers in order to provide agency to artisans and batch producers. This research explores the relationship between mass and local production while uncovering collective understandings of handicraft, global localism, and cultural contextualism in central Anatolia.

Seat pans were designed by me, then distributed to local Turkish artisans to complete. Each artisan submitted their own unique concept. Analysis shows that use of the hybrid making approach affords expert craftspeople an opportunity to compete against globalized mass production in utility-oriented objects by injecting local context, culture, and understanding.

Explorations

Sketches, Forms, Experiments.

Max is a Brooklyn-based industrial designer with rich understanding of semantic and practical utility.

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